Every week I see the same thing. A product that is hard to get in one country is sitting in a warehouse in another.
Connecting those two is basically my job. At New Day Brands we trade cosmetics, fragrance, haircare and parapharmacy between Europe, the Middle East, Asia and the Americas.
Our team has more than 15 years of combined experience in this trade. What we learned is not complicated. Answer quickly, also when the answer is no. Get the paperwork right — EU or T1, duty free or not. And do what you said you would do.
That mix of speed, clean documents and reliability is what makes cross-border beauty trade work in practice. Trends and demand shift by region; the fundamentals of a good deal do not.
Over the coming weeks I will share a few short Trading Notes on how this business works behind the scenes — from fair season to four categories under one network.
If you buy, distribute or wholesale beauty products, feel free to connect. Or send a short intro to contact@ndbrands.nl and put “LinkedIn” in the subject.
This note was first shared on our LinkedIn company page.